> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fitsociety.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand assets

> Download official FITsociety logos, icons and brand guidelines for your integration.

Use these FITsociety assets in integration settings, connection screens and
directory listings. Choose the full logo when there is room for the name, or
the FIT icon for a compact, square placement.

<CardGroup cols={2}>
  <Card title="Download the brand kit" icon="download" href="/files/fitsociety-brand-assets.zip">
    All assets below and the original brand guidelines in one ZIP file.
  </Card>

  <Card title="Brand guidelines" icon="file-pdf" href="/files/fitsociety-brand-guidelines.pdf">
    The original guide to logo placement, clear space, typography and colors.
  </Card>
</CardGroup>

## Logos

SVG files stay sharp at any size. PNG files are useful when a platform does
not accept SVG. Both wordmark variants have a transparent background.

<CardGroup cols={2}>
  <Card title="Black logo">
    <div style={{ backgroundColor: "#FFFFFF", borderRadius: "8px", padding: "32px 24px", marginBottom: "16px" }}>
      <img src="https://mintcdn.com/fitsociety/CnaqVMsnx_iq_5Yj/images/fitsociety-logo.svg?fit=max&auto=format&n=CnaqVMsnx_iq_5Yj&q=85&s=c298734266929d78f32cb0214a963497" alt="Black FITsociety logo on a white background" width="1024" height="202" style={{ width: "100%", height: "auto", margin: 0 }} data-path="images/fitsociety-logo.svg" />
    </div>

    For white and light backgrounds.

    <a href="/images/fitsociety-logo.svg" download="fitsociety-wordmark-black.svg">Download black SVG</a>

    {" · "}

    <a href="/images/brand/fitsociety-wordmark-black.png" download>Download black PNG</a>
  </Card>

  <Card title="White logo">
    <div style={{ backgroundColor: "#161616", borderRadius: "8px", padding: "32px 24px", marginBottom: "16px" }}>
      <img src="https://mintcdn.com/fitsociety/CnaqVMsnx_iq_5Yj/images/fitsociety-logo-dark.svg?fit=max&auto=format&n=CnaqVMsnx_iq_5Yj&q=85&s=eaedbe1dc8a5dd6cc8a5e8e40460966e" alt="White FITsociety logo on a dark background" width="1024" height="202" style={{ width: "100%", height: "auto", margin: 0 }} data-path="images/fitsociety-logo-dark.svg" />
    </div>

    For black and dark backgrounds.

    <a href="/images/fitsociety-logo-dark.svg" download="fitsociety-wordmark-white.svg">Download white SVG</a>

    {" · "}

    <a href="/images/brand/fitsociety-wordmark-white.png" download>Download white PNG</a>
  </Card>
</CardGroup>

## FIT icons

These square assets keep the FIT mark centered with space around it. The
black and white PNG files have transparent backgrounds.

<CardGroup cols={2}>
  <Card title="Black FIT icon">
    <div style={{ backgroundColor: "#FFFFFF", borderRadius: "8px", marginBottom: "16px" }}>
      <img src="https://mintcdn.com/fitsociety/b7oE9SCaF6s25aye/images/brand/fitsociety-icon-black.svg?fit=max&auto=format&n=b7oE9SCaF6s25aye&q=85&s=89ffa3e8ab7b92dc22ff311ebfda7a6c" alt="Black FIT icon on a white background" width="1080" height="1080" style={{ width: "160px", maxWidth: "100%", height: "auto", margin: "0 auto" }} data-path="images/brand/fitsociety-icon-black.svg" />
    </div>

    For light backgrounds. Transparent SVG and PNG.

    <a href="/images/brand/fitsociety-icon-black.svg" download>Download black icon SVG</a>

    {" · "}

    <a href="/images/brand/fitsociety-icon-black.png" download>Download black icon PNG</a>
  </Card>

  <Card title="White FIT icon">
    <div style={{ backgroundColor: "#161616", borderRadius: "8px", marginBottom: "16px" }}>
      <img src="https://mintcdn.com/fitsociety/b7oE9SCaF6s25aye/images/brand/fitsociety-icon-white.png?fit=max&auto=format&n=b7oE9SCaF6s25aye&q=85&s=a5f4b1ac8ee0a05b399682d5edb6cda8" alt="White FIT icon on a dark background" width="2250" height="2250" style={{ width: "160px", maxWidth: "100%", height: "auto", margin: "0 auto" }} data-path="images/brand/fitsociety-icon-white.png" />
    </div>

    For dark backgrounds. Transparent PNG.

    <a href="/images/brand/fitsociety-icon-white.png" download>Download white icon PNG</a>
  </Card>
</CardGroup>

### Connector and directory icon

Use this white FIT mark on a solid black background when a platform asks for
a square app or connector icon. The JPG is 1080 × 1080 pixels; the SVG uses
a 1080 × 1080 viewBox.

<img src="https://mintcdn.com/fitsociety/kVb9cR0HNNKm2fV7/images/favicon.jpg?fit=max&auto=format&n=kVb9cR0HNNKm2fV7&q=85&s=f9562e98d9f7bd4fe9eb792e48d6ed3e" alt="Square FITsociety connector icon with a white FIT mark on black" width="1080" height="1080" style={{ width: "144px", maxWidth: "100%", height: "auto", borderRadius: "12px" }} data-path="images/favicon.jpg" />

<a href="/images/favicon.jpg" download="fitsociety-connector-icon.jpg">Download connector JPG</a>

{" · "}

<a href="/images/brand/fitsociety-icon-on-black.svg" download>Download icon on black SVG</a>

For a connector form that requires a public image URL, use:

```text theme={null}
https://docs.fitsociety.io/images/favicon.jpg
```

## File reference

| Asset                     | Format | Dimensions          | Background  |
| ------------------------- | ------ | ------------------- | ----------- |
| Black and white logos     | SVG    | 1024 × 202 viewBox  | Transparent |
| Black and white logos     | PNG    | 2134 × 421 px       | Transparent |
| Black FIT icon            | SVG    | 1080 × 1080 viewBox | Transparent |
| Black and white FIT icons | PNG    | 2250 × 2250 px      | Transparent |
| FIT icon on black         | SVG    | 1080 × 1080 viewBox | Black       |
| Connector icon            | JPG    | 1080 × 1080 px      | Black       |

## Using the assets

* Write the product name as **FITsociety**.
* Keep the artwork's proportions and use the variant with enough contrast
  against your background.
* Leave clear space around the logo equal to the height of the FIT mark,
  as illustrated in the brand guide.
* Keep the original lettering and layout. Do not stretch, rotate, recolor,
  fade or add shadows and other effects to the logo.
* Use **Inter** for accompanying text when following the brand typography.

See the [brand guidelines](/files/fitsociety-brand-guidelines.pdf) for visual
examples. For help choosing an asset, [contact FITsociety](https://fitsociety.io/contact).
