Download the brand kit
All assets below and the original brand guidelines in one ZIP file.
Brand guidelines
The original guide to logo placement, clear space, typography and colors.
Logos
SVG files stay sharp at any size. PNG files are useful when a platform does not accept SVG. Both wordmark variants have a transparent background.Black logo
White logo
FIT icons
These square assets keep the FIT mark centered with space around it. The black and white PNG files have transparent backgrounds.Black FIT icon
White FIT icon
Connector and directory icon
Use this white FIT mark on a solid black background when a platform asks for a square app or connector icon. The JPG is 1080 × 1080 pixels; the SVG uses a 1080 × 1080 viewBox.
File reference
Using the assets
- Write the product name as FITsociety.
- Keep the artwork’s proportions and use the variant with enough contrast against your background.
- Leave clear space around the logo equal to the height of the FIT mark, as illustrated in the brand guide.
- Keep the original lettering and layout. Do not stretch, rotate, recolor, fade or add shadows and other effects to the logo.
- Use Inter for accompanying text when following the brand typography.
